A research plan for a strategic pitch on an ISP account (by an advertising agency).

Client:PCCW Product:Netvigator (www.netvigator.com) Background Netvigator is an Internet Service supplier (ISP) by PCCW, it has a kind action of subscription-based work for users who conduct an additional charge. Tar drum subscribers for much(prenominal) premium function are their broadband subscribers. PCCW is developing strategic alliances with potentiality providers to write come forward more added value go to its users. Current Situation Revenues from the premium service have non met forecasts. PCCW is uncertain of the reasons for this failure. And would equal to understand if it is due to the work they provided are wrong, or if there the positioning is inappropriate, or the promotional activities should be done in some other ways. PCCW is considering saucily plans to take back stronger revenues. Key Issues -Positioning of Netvigator -Competitors of Netvigator -Scope of services of Netvigator -Scope of services of the premium services -Level of customer satisfaction -Difficulties in using Netvigator services and the premium services -New subscribers recruitment strategies -Existing subscribers retaining strategies -Reasons for choosing/ not choosing the premium services -Promotion campaigns of Netvigator and the Premium services Activities to undertake Several groups of activities are aforethought(ip) for this research: Desk Research 1) Online resources To decide out the scope of services of Netvigator, as well as the competitors of Netvigator and their data, online resources should be utilized.

From the official website of Netvigator and their competitors, detail study on their community profile, tutelage statement, position, scope of services, target customer, and set could be found. entirely these information could lead to better sagaciousness of the client, their services and their competitors. 2) elbow room resources - reels, print ads & promotional materials To understand the target customers of Netvigator and its positioning, anterior campaign reels and print ads should be reviewed. By analyzing the choice of characters, role colors, music, logo design, material... If you want to get a full essay, arduous out it on our website: Ordercustompaper.com

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