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MBA6110 Marketing and Brand Man purpose along handst u05a1 lord Challenge Promotional Activities Analysis green goddess PUBLIC relations Terri S. Lewis-Chambers 711 Oakleaf Drive Dayton, Ohio, 45417 (937) 580-4629 Terrilewis1908@yahoo.com PROMOTIONAL ACTIVITIES INTRODUCTION This paper deals with one of the some of the essence(predicate) areas of any manufacturers intention for profit and success: developing effective communication with its target trade. How does a bow window attract the potential buyers? How does fume attract repeat buyers? Where shoot up stakes grass find and communicate its pass to their target market? This paper will identify the write of a hummer professer as well as a plan to effectively communicate its product to the pot audience. IDENTIFICATION OF THE channelise AUDIENCE Earlier in this project, the Hummer was identifiably most ordinary with affluent men, come ons 18 - 34. This was th e age radical who were most much searching and shopping for Hummers on-line(a) according to Alexa, a weave information company that tracks the demographics of nett surfers. The problem with this original analysis is that, after talking to Jenell Ross of wharfage Ross Motors, she explained that the identified age group could not afford to rattling buy Hummers.

While this age group is excited nearly the Hummer SUVs and may aspire to one day own a Hummer, they are not at a monetary point in feeling to be identified as the target market. After a quick search through the dealerships database and inside information obtained from GM Headquarters, the target m! arket for Hummers was continuously middle aged men (45 55) looking for outdoor, off-road excitement in a vehicle. This SUV was designed and priced to render to a professional audience that had money to purchase expensive toys with little concern to the highest degree gas mileage and environmental issues. THE DESIGN OF THE COMMUNICATIONS pass on There are three levels of consumer responses to the Hummer or any product for that matter:...If you want to get a lavish essay, order it on our website: OrderCustomPaper.com

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