Pumpkin Patch External Analysis

Industry autumn pumpkin pick modified is a childrens rat well known in the clothing sphere of the retail exertion, the clothing is known historically for organism of moldable, of broad(prenominal) case and well-made out of natural fabrics such as merino wools and other fabrics that are indigenous to New Zealand. (Katz, Pumpkin magical spell necessitate to go back to its roots, 2009) Pumpkin Patch Limited has historically had a fashion stigma go through and competed with upscale childrens brands such as Witchery Kids, Levis Kids, Deux hit Deux, Motion, Papoose, and Le Bon. Since the brand launched its label Charlie and Me it has more recently broadened its brand and taken a position in the lower kibosh marketplace competing with everyday brands such as JK Kids Gear, Kmart, The Baby Factory, T&T, and cotton fiber On Kids. Pumpkin Patch has to a fault recently launched a brand called Pumpkin Patch worldwide that sells non-clothing items for babies, nurseries and sch ool age children, these additional brands were developed to integrate a wider target market.

(New Zealand ground of Chartered Accountants, 2012) PEST Analysis policy-making: Future trading conditions ever-changing in the market on-going political unrest in the diaphragm East obsess changes in the NZD exchange rate Economic: High employee hindrance and lack of worker continuity in the retail fabrication fluctuate prices of cotton Increases in wages The retail industry being dependant on the economic well being Socio-cultural: Changes in social trends Changing wants and needs of consumer s in the fashion industry Finding a balance! in their point of intersection for a diverse target market Technological: Auditing processes and equipment point of sale systems Reliable security systems to effectively control thieving Challenges face Pumpkin Patch Limited from the political saying bed be seen with future trading conditions changing in the market, the on-going political unrest in the Middle East and knock off changes in the NZD...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper