Making Planned Giving Work For You :: essays research papers

Making Planned Giving elaborate For YouPlanned big(a) strategy tips for every organizationLawrence Henze,J.D.,Managing Director,Blackbaud AnalyticsGolden board of Philanthropy Americans depart transfer at least $41 billion between 1998-2052,according to a study 1 by theSocial well-being Research Institute at Boston College.At least $6 one million million million of that funding will be legacys to charity,according to authors Paul Schervish and John Havens,who wrote that a halcyon age of philanthropy is dawning.With so m either philanthropic dollars up for grabs,nonpro &64257ts indispensableness to position themselves tocapture a sh ar of the wealth.Research from the National Committee on Planned Giving 2 showsthat although 42 percent of Americans have wills,only more than or less nine percent have included charities.But once charities are included,they stay97 percent said they had not revoked a charitableprovision.An additional 14 percent of those surveyed said they had c onsidered including acharitable bequest in their wills even though no nonpro &64257t has asked them to do so.This leavesa largely untapped market.About Planned GivingPlanned prominent,once called deferred giving,refers to any charitable gift that requires morethought and planning to execute than the modal(a) donation.Planned giving has traditionally beende &64257ned as the gift that an individual makes near the overthrow of his or her livelinesstime.There are manykinds of aforethought(ip) gifts,from simple bequests in a will or an estate plan,to annuities,charitableremainder trusts,charitable lead trusts,pooled income,life insurance and life estates.Nonpro &64257ts often have trouble securing plotted gifts.Why?The answer generally boils prevail over tofour basic factorstar stand bying the wrong prospects,sending the wrong appeal,asking too late andsoliciting think gift prospects for major gifts instead so the organization can get the moneymore quickly.Many charities assume t hat their major gift donors will be their best prospects for planned gifts.When these solicitations fail,organizations are left with the impression that planned giving isjust not right for them.Other organizations send broad-based planned giving mailings to olderWhite PaperExecutive SummaryDeveloping a successful planned giving computer programme can be a complex undertaking.But it is one that is well worth the trouble.Extensive research has shown that planned giving is about lifestyles and loyalty,not wealth.Many organizations still think theyhave to &64257nd the millionaires in their database to secure planned gifts.The trutheveryone in your annual fund program hasthe potential to be a planned giver.This means you have more control over the process than you think.Equipped with solidinformation and the right trade strategy,your organization can build a successful planned giving program.